What Employers Are Looking For When They Screen Your Social Networks

It’s no secret that recruiters and hiring managers are going to sneak a peek at your social networks during the application process. But do you know what they’re actually sifting through your profiles to find? In a recent Reppler survey, we asked hiring managers if they have ever hired a candidate as a result of their social networking site content, and, if so, what specific factors influenced their decisions.

These were the Top 5 “it” factors they reported:

  1. The candidate gave a positive impression of their personality and organizational fit.
  2. The profile supported their professional qualifications.
  3. The profile showed that the candidate was creative.
  4. The candidate demonstrated solid communication skills.
  5. The profile showed that the candidate was well-rounded.

On the flip-side, we also wanted to know how hiring managers responded to any questionable social media content. Jennifer King, HR analyst at Software Advice, interviewed several recruiters and hiring managers to shed some light on this subject.*

There’s good news in that, while some recruiters outright reject candidates based on their social network content, others prefer to give the candidate a chance for redemption. That being said, there’s no guarantee you’ll get a chance to explain any or every raging weekend party picture. To be safe, we always recommend implementing the “grandma test” to keep profiles in check. If grandma wouldn’t be ok with it, don’t share it! Even if your privacy settings are set to “Friends only”, you never know who might gain access to your profile, or what your connections will share. Nothing that you put online is private!

Amy Henderson, account executive with Technisource, and one of King’s interviewees, offers this conclusion, “Perception is reality in the business world. The way people perceive you online, through social media–that’s what they use to make first impressions. And those first impressions are lasting impressions.”

*For more insights, check out the full article by Jennifer King.

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One Response to What Employers Are Looking For When They Screen Your Social Networks

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